Music manager
Drama, Dance & Music

Music managers deal with business issues in the music industry; this includes negotiating and securing contracts. Knowledge of music and of the music buying public is essential.

Work Activities

Music managers may work:

  • for singers and bands
  • in record companies
  • for music promotion or publishing companies
  • as a manager of live tours.

When managers help a new artist/band to get started, they are involved in things like:

  • sorting out demos
  • raising money to buy equipment
  • finding rehearsal space
  • persuading pub and club owners to provide a venue for performances
  • helping to set up artist/band websites and write social media content
  • negotiating contracts with record companies
  • securing radio airtime and television appearances.

In record companies music managers work in record production, marketing and accounts management.

Managers who work in the Artists and Repertoire (A and R) department of a record company seek out promising new artists. They listen to demos submitted by bands and go to live performances.

Publishing companies represent songwriters. They collect royalties for writers and find new opportunities for placement of the artist's music, such as film, TV and video games. Managers in music promotion companies represent artists and find the best way to publicise them.

Tour managers deal with most issues that crop up when artists are on tour. This includes working with crew, promoters and booking agents.

Managers work irregular hours, which can include early starts, late finishes and work at weekends and public holidays. Some band managers travel to venues locally, nationally and internationally.

Personal Qualities and Skills

Pay And Opportunities

Typical employers of music managers: Employers include record companies - ranging from small independent labels to large international organisations and major entertainment agencies. Some managers set up their own management companies.

Managers can become self-employed and manage the career of one or several performers.


To get onto an Intermediate or Advanced Level Apprenticeship, you'll usually need five GCSEs / National 4/5s at grade C or above, possibly including English and Maths.

A knowledge of business and administration is a good foundation.

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